Moving Forward, Together

From the beginning, American Fidelity’s roots have been in the Auto Retail community.


Partnership with American Fidelity

For the past 25 years, the Wisconsin Automobile & Truck Dealers Association (WATDA) has been pleased to offer Section 125 and Flexible Spending Account (FSA) Administration to its members. American Fidelity Assurance Company (American Fidelity), a long-time partner of WATDA and trusted Section 125 provider to over 8,000 employer groups nationwide, is here to provide great service and support. With a proven history of establishing employee benefit programs that maximize value while minimizing administration, American Fidelity understands just what you and your employees need. Discover why auto dealers across the nation choose American Fidelity. Let us help you save time, manage costs, and educate your employees.

Employer Services

We provide a wide range of services that can help you and your employees maximize your tax advantage savings and better manage the costs associated with various benefits.

Employee Benefits

We can work with you to serve the needs of your employees by enhancing your current benefits program or assisting with creating a new one.


Great benefits are invaluable to your employees. And with American Fidelity, you can give them the added value of our one-on-one service and convenience.


Customer Experience

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When you have a question, we have an answer. Whether it's in person or online, we are available.
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